SiteSpect Social Graphics
Social Graphics
Branding
This is a collection of social media graphics I designed for SiteSpect, a tech platform focused on experience optimization.
Social Graphics
Branding
This is a collection of social media graphics I designed for SiteSpect, a tech platform focused on experience optimization.
The purpose of these graphics was lead generation and increasing brand awareness. To this end, the graphics employed simple yet attractive designs to capture attention and promote engagement, visually emphasizing client-oriented messaging.
SiteSpect’s target audience includes companies across various industries who are focused on enhancing the customer experience they offer. Sitespect achieves this through data and adaptive strategies such as A/B testing. Because of this, I heavily implemented SiteSpect’s purples and oranges into the graphics, colors that are associated with wisdom, optimism, and success. I also incorporated flowing organic shapes and linework, subtly referencing data flow and adaptability. I used these principles to create a templatized design system, allowing me to efficiently produce consistent graphics at scale.
