Chicago Midwest Emmy Program Book Ad

Behind the Project

I began the project with a discovery phase, where I connected with the client to learn about the company, Behold, and their mission. This led me to create an advertisement that inspires the viewer to think about creative possibilities from working with Behold.

Under this charter, I created six initial compositions, leaning into the idea of wonder and possibility. Of these, the client selected one as the final design, with no revision necessary. The chosen design was displayed in the 66th Chicago Midwest Emmy Program Book.