The purpose of these graphics was lead generation and increasing brand awareness. To this end, the graphics employed simple yet attractive designs to capture attention and promote engagement, visually emphasizing client-oriented messaging.
Aliado’s target audience includes companies across various industries who are searching for new ways to protect their businesses. Aliado meets these needs by developing innovative technologies and solutions. Because of this, I primarily implemented greens, blues, and grays, colors that are associated with safety, success, trust, and authority. I also incorporated sharp, angular shapes and high contrast elements to keep the graphics feeling sharp and allude to the cutting-edge solutions that Aliado generates. I used these principles to create a templatized design system, allowing me to efficiently produce consistent graphics at scale.

