Aliado Marketing Materials

Behind the Project

The purpose of these documents was lead generation, positively boosting brand perception, and increasing brand awareness. To this end, the documents communicated complex information clearly while visually emphasizing high-impact takeaways and CTAs.

Aliado’s target audience includes companies across various industries who are searching for new ways to protect their businesses. Aliado meets these needs by developing innovative technologies and solutions. Because of this, I primarily implemented greens, blues, and grays, colors that are associated with safety, success, trust, and authority. I also incorporated sharp, angular shapes and high contrast elements to keep the documents feeling sharp and allude to the cutting-edge solutions that Aliado generates. I used these principles to create a templatized design system, allowing me to efficiently produce consistent marketing materials at scale.