5th Line Marketing Materials
Social Graphics
Branding
This is a collection of marketing materials I designed for 5th Line, a financial services and technology provider serving growth-stage companies.
Social Graphics
Branding
This is a collection of marketing materials I designed for 5th Line, a financial services and technology provider serving growth-stage companies.
The purpose of these documents was lead generation, positively boosting brand perception, and increasing brand awareness. To this end, the documents communicated complex information clearly while visually emphasizing high-impact takeaways and CTAs.
5th Line’s target audience is companies that need support financially. It was important for 5th Line to be perceived as both trustworthy and innovative. Because of this, I kept the graphics high contrast, while introducing splashes of 5th Line’s blue and red, symbolizing trust, power, and action. I also incorporated sharp, angular shapes and high contrast elements to keep the graphics feeling sharp and allude to the innovative solutions that 5th Line generates. I used these principles to create a templatized design system, allowing me to efficiently produce marketing materials at scale.
